Brands become media.
The importance of moving images is increasing rapidly
The attention a brand receives is increasingly determined by its value as a medium: Brands actively tell moving picture stories, transforming them into a content provider. To place a brand’s subject matter in the media, there needs to be a well thought-out strategy and a concept that makes the custom content easy for editors to understand.
It's about journalistic relevant stories that correspond to the logic of your brand and the medium - and have a lasting effect, provided that they are primarily perceived as editorial.
Analyze relevant topics and suitable environments.
Storytelling should provide more than just poetry
Even before editorial themes are set, stories written and moving images produced, we set the process of analysis. How do your target groups think and speak about your brand and products? What is your target group interested in? Which topics are relevant at all? And where and when do your messages reach your audience best? We are convinced that successful brand communication must always be efficient and result-oriented.
.In addition, competing for attention and relevance has made it imperative to include data analytics throughout the process - from conception through production to distribution. With our web monitoring and analytics tool SONALYTIX, currently the most powerful AI-based software, we make sure that your communication is not only emotional, but also successful.