Brands become media.
Take the perspective of your customer.
Brands tell stories.
Facts matter but Emotions are stronger .
Does your brand tell stories
or do you simply advertise?
Brands become media.
Relevant Content needs analytics.
Brands become media.
Relevant Content needs distribution.
Brands become media.
Relevant Content needs reach.

We create content that ensures attention.

As a renowned specialist in moving image communication, we extract all pertinent stories surrounding your brand - and convert them into broadcast-quality editorial content, creating enduring experiences. We then distribute this high-quality content to our media partners (TV and online editors etc.) throughout the world.

The core element is journalistically relevant storytelling that bears in mind the logical and the editorial needs of the moving image media. Emotionally created and easy to understand, your brand is positively charged and rendered unforgettable.

  We give your topics a significant status in all moving image media.

  We increase your reach through journalistic relevant, reusable content.

  We charge your brand with emotionaland  long lasting stories.

  We create attention through creative storytelling

Our 3 steps to convert your content into editorial stories

Strategy

The strategic conception of moving-image content, which also integrates AI-based analytics right from the start, forms the basis of every content campaign by setONE.

The editorial approaches are individually aligned with the communication goals of the client and should ensure optimum acceptance within the targeted editorial staff.

We track down journalistic topics and develop them in close coordination with our clients to produce effective, editorial stories.

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Production

In the editorial implementation, we combine our expertise from many years of TV experience with the latest technical standards, in order to realize high-quality moving-image content ready to broadcast - from short news formats to complete program series.

We are production neutral, which means we can produce everything, but we do not have to. When we realize the production, we are supported by competent and individually selected partners.

Our guiding principle still applies: Produce exactly what is broadcast.

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Distribution

For effective media penetration, we rely on a unique network of intensive contacts with more than 9,000 TV and online newsrooms - around 2,000 of them in Germany alone.

We research the editorial containers and special wishes in advance of the production and then offer the media a perfect service: simple, royalty-free download via online and personal support.

In doing so, we always keep the cross-media utilization in mind for the best possible reach.
 

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Examples of topics:

Innovation

Inventors and developers, patents and visions: Everything there is to know about the personalities and stories behind the ideas of tomorrow.

Sports

Behind the scenes, ahead of the competition: Unique portraits, facets and features in international sports.

Environment

A new beginning and living example: Activities and initiatives for the future of the planet.
 

Lifestyle

From galas to gurus, from fun to festivals: Advanced infotainment.

Events

For special occasions: Up-to-date short stories and amazing company.

Technology

Dynamics and details: Background stories from the world of scientists and engineers.

Do you want to know which stories your brand can tell?

Send us a request