setONE and the organiser SCC EVENTS agreed upon a long-term continuation of their existing co-operation since 2005.
As in the last 6 years, setONE will advise SCC-RUNNING, organizer of the BMW BERLIN-MARATHON, in the next years in terms of a strategic maximization of the event's TV and online presence.
Apart from conception, production and distribution of own TV segments, this also includes coordination and on-site support of numerous TV and online editorial teams on the day of the event.
The BMW BERLIN-MARATHON is part of the prestigous "World Marathon Majors" and attracts over 40.000 runners from over 100 nations to Germany's capital city year by year.
At the 38th edition on the 25th of September 2011, the two current world record holders are on a new hunt for the record: Haile Gebrselassie and Paula Radcliffe.